For the next three years, Baileys, the adult treat brand, is joining forces with the Eurovision Song Contest to make the world’s biggest live music event even sweeter. Taking place in the United Kingdom this coming May, the celebration will honour inclusive and diverse cultures and communities.
As the official partner of the event, Baileys plans to provide delightful experiences both in the Liverpool Arena and Eurovision Song Contest parties around the world. Everyone can look forward to being united by music with Baileys by their side.
Jennifer English, Global Brand Director for Baileys commented: “At Baileys, we are huge fans of the Eurovision Song Contest and we are excited to drizzle some deliciousness over this year’s event. It is one of the world’s most joyful celebrations loved by millions across the globe, championing inclusive and diverse cultures and communities. We believe our treats are for every adult, no matter your sexuality, ethnicity, ability or gender and are very proud and honoured to be involved in the Contest.”
Martin Österdahl, Executive Supervisor for the Eurovision Song Contest commented: “The Eurovision Song Contest is the world’s biggest live music event, loved by millions across the globe. It’s exciting, therefore, to partner with the world’s most loved spirits brand, Baileys. This year’s Contest is set to be both special and spectacular. We look forward to welcome Baileys to the celebrations and invite everyone to join in and be United by Music in May”.
All of the ingredients are lined up for an extraordinary Contest. Check out Baileys.com for Baileys treat inspiration and recipes to suit every type of Eurovision Song Contest get-together this May.
About Baileys
Baileys Original Irish Cream is a luxurious adult treat, first produced in Ireland in 1974 and now available in 153 markets around the world. Owned by Diageo plc, Baileys has achieved 7th place in the global ranking of distilled spirits. It is the signature combination of Irish Cream, whiskey and fine spirits that make Baileys so special. The Baileys range also includes Salted Caramel, Espresso Crème, Strawberries & Cream and Colada.