Pimentae, the Tequila-based pre-mixed brand founded by Alice Parmiter and Wynter Karo in 2021, has expanded its ready-to-drink (RTD) offering with the launch of its Pocket of Paradise canned cocktails.
Parminter and Karo commented: “It’s about time we expanded our offering to recyclable cans. This has been in the works for us for a long time and opens Pimentae up to an entirely new consumer base and retail partners.”
“We are so proud of Pimentae’s achievements so far and this new launch has already led to some incredible opportunities. Our goal of changing the way consumers view and enjoy Tequila is becoming more and more real.”
The debut products in the canned range include a Tommy’s Chilli Margarita, The Cucumber & Elderflower Eclipse and a classic Tommy’s Margarita, composed of a crisp blend of Tequila, zesty lime.
The cans, which retail for £4.50 each, are now available on Amazon, Master of Malt, Not on the High Street, Selfridges, EAT 17 and the brand’s website.